The story behind the lens, and where it's pointed next.
Every clip starts long before the camera's actually rolling — figuring out where the light's going to land, how the color's going to feel, what single frame is going to make someone stop scrolling. That's the part nobody sees: the hours in the color grade, the small details most people wouldn't clock, spent on something that might run thirty seconds.
I started with nothing but an iPhone, shooting for anyone who'd let me point a camera at their car. That work built a following, and the following built a reputation — eventually landing me a role with Lars Anderson Auto Museum, one of the most respected automotive museums in the country.
I'm carrying that same instinct into other rooms now — restaurants, fashion, real estate, anything that benefits from being filmed like it matters. If it can be lit, moved through, or revealed in one held shot, I want to shoot it.